Fire Brew
Fire Brew

Fire Brew is a line of apple cider vinegar, all-natural health tonics that heal, restore, and strengthen the body naturally from “whole food” ingredients. Our product is currently offered in six signature blends, as well as a quarterly rotating one, that all focus on relieving inflammation, digestive and circulatory issues, congestion, allergies, joint and muscle pain, fatigue and most chronic conditions humans suffer from, especially as we age. Not only are the tonics fun, fiery, sexy, and celebrate the joys of optimum health, they work from both a preventive and recovery aspect to keep you well 365 days a year.  While there are a number of health remedies in the marketplace, there is currently nothing like Fire Brew on the shelves.  We have managed to find the sweet spot between style and substance, emotional and functional with Fire Brew as it relates to health, which is why our customers are so varied and keep buying the product over and over again.

Since its inception in 2014, the response to Fire Brew has been phenomenal. Currently our product line is in approximately 200+ retail locations throughout Oregon, Montana, Louisiana, Mississippi, Washington, Idaho, Alaska, California. To date, we have been shipping direct, though we have one distributor we are working with, DPI, for a Kroger deal in place and expected to begin in Q1.  We have also retained a broker and are moving into and across Canada as of Q1 2018.  Our plan is to have more brokers (more than what we currently have, which is 13) and distribution partners in place by the end of 2018.

Our revenues to date have been impressive. In early 2015, starting with one coffee shop that put six 2 oz. bottles out on the counter (on consignment), we grew our revenues to $80,775.51 in 2016. By the end of 2017, our revenues closed at $265,000 with zero debt and zero outside investment. In 2018, we plan to double our revenues (at least) with a larger footprint both in the wholesale and direct sales channels. Our ultimate goal in 7-10 years is to become a multi-million-dollar health tonic company and become a dominant player in this emerging category.

We have managed to find the sweet spot between style and substance, emotional and functional with Fire Brew as it relates to health, which is why our customers are so varied and keep returning over and over again.

Founding Team

Valerie Roth

Industry

Food/Beverage

Exit Strategy

Merger & Acquisition

Founded

2014

Year Joined

2018

Chapter

Portland